• Lead Nurturing Programs

    How to best utilize email & lead nurturing Programs Riffat Ali – Marketing Manager at Cloud Concept Marketers often use the terms drip programs and lead nurturing as synonyms and a lot of the time, they really are one and the same. Both terms refer to the process of sending…

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  • MailChimp Integration with Salesforce

    Benefits of Integrating MailChimp with Salesforce Shoba Cardoza – Project Manager at Cloud Concept Integrating your Salesforce account with MailChimp, a leading email marketing solution, enables better email campaign management and aligns the activities of both sales and marketing teams. MailChimp for Salesforce is a powerful tool and this integration can…

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